Beijing Expo Bureau and Cirque du Soleil officially signed the Strategic Cooperation Agreemen

On October 4th, Beijing Expo Bureau” and, Cirque du Soleil officially signed the Strategic Cooperation Agreement,to design a large scale Cirque du Soleil show for the Beijing Expo 2019. 2017-10-07

On October 4th, the Beijing International Horticultural Exhibition Coordination Bureau (“Beijing Expo Bureau”) and, Cirque du Soleil officially signed the Strategic Cooperation Agreement, to design a large scale Cirque du Soleil show for the Beijing International Horticultural Exhibition 2019, in Beijing, China (“Beijing Expo 2019”). The agreement was signed by Mr. Ye Dahua, Deputy Director General of Beijing Expo Bureau, and Mr. Daniel Lamarre, CEO of Cirque du Soleil during Beijing Week of Ottawa Welcomes the World.

Through the strategic cooperation, 45 DEGREES, Cirque du Soleil’s Events and Special Projects Company, will undertake the creative development of a Cirque du Soleil parade and show tailored for Beijing Expo 2019. The preliminary creative concept is currently being developed.

According to Beijing Expo Bureau, 45 DEGREES will draw inspiration from the “LIVE GREEN, LIVE BETTER” theme of Beijing Expo 2019, to develop a creative concept in which Chinese cultural and horticultural elements are united with the iconic Cirque du Soleil brand of performance. 45 DEGREES will create and produce a world class Cirque du Soleil day time parade as well as a live show in the evening.

Under the guidance of the "holding the Expo with innovative initiatives", Beijing Expo Bureau studied the success of previous cultural Expo activities in recent years, in order to identify the best possible offering in entertainment which led to the selection of the world-renowned Cirque du Soleil. Cirque du Soleil’s show and parade will provide Expo visitors with an artistic experience like no other, further enhancing the market appeal and brand value of Beijing Expo 2019. 

In addition, a sponsorship collaboration by Cirque du Soleil to promote Beijing Expo 2019 is currently in development.

Cirque du Soleil, through 45 DEGREES, has impressed hundreds of thousands of visitors with memorable performances at Expo Zaragoza 2008 and Expo Milano 2015. During Expo Astana 2017, held in Kazakhstan from June 10th to September 10th, 45 DEGREES created the acclaimed Cirque du Soleil show, REFLEKT. REFLEKT enjoyed extensive media coverage and 71 sold-out performances, making the specially designed 75-minute presentation a major success, while providing the Expo with added brand value and global awareness. 

ABOUT 45 DEGREES, CIRQUE DU SOLEIL’S EVENTS AND SPECIAL PROJECTS COMPANY

45 DEGREES delivers creative content for special projects and exclusive events around the world. At the core of its prestigious events is Cirque du Soleil's unique wealth of creative excellence and expertise. It is this uniqueness that we bring to our esteemed clients, to help them not only achieve their objectives but also leave a lasting impression on their guests. 45 DEGREES is an international company integrated within Cirque du Soleil and has 17 years of experience delivering events and special projects under the name Cirque du Soleil Events.  www.45degrees.com

ABOUT CIRQUE DU SOLEIL

From a group of 20 street performers at its beginnings in 1984, Cirque du Soleil went on to reinvent the circus arts and become a global live entertainment leader. Headquartered in Montreal, the company has brought wonder and delight to over 180 million spectators in over 400 cities in some 60 countries on six continents. Cirque du Soleil has over 4,000 employees, including 1,300 artists, from nearly 50 different countries. For more information about Cirque du Soleil, please go to www.cirquedusoleil.com

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Beijing Expo 2019, hosted by the Chinese government and the Beijing Municipality, is a worldwide horticultural exposition with the highest category. Read More